Writing a SEO optimized article is essential if you want that article to attract more visitors to your site. Therefore, SEO optimization should always be one of your top priorities when creating written content for your site.
If you are not familiar with the term SEO, it stands for search engine optimization. It is the practice of writing your texts in such a way as to make them attractive to search engines and ensure their links show up high in the search engine results pages (SERPs). SEO is by far one of the most effective and cost-efficient ways of gaining more visitors and potential clients.
But how do you go about creating a SEO optimized article, especially if you have no previous experience? Well, reading this article is a good point to start. In the following lines, we’ll go over some of the most important rules of SEO optimization. Be sure to apply them from now on, and we promise the optimization of your texts will be vastly improved.
Keyword research – the most important element of аn SEO optimized article
Probably the most important element of creating a highly SEO optimized article is good keyword research. The keywords you put inside your text are what will allow that text to be found by users.
Therefore, you should take your time to figure out exactly which keywords will give your article the best optimization. The correct way to research and choose keywords is a topic of its own, worth a separate article, but here are some general tips to get you started.
- Be very clear about the topic of the text and your target user base. Figuring out these two will allow you to more easily choose the correct keywords for your text. The idea is to feature the keywords that are most likely to be searched by the users you are targeting.
- Use keyword research tools to help you get oriented about the search volume and competition about different keywords. Generally, you should aim for keywords with high search volume but low competition.
- Use Google Trends to see if the search volume for a given keyword is going up or down. This can help you determine if it’s worth it using a given keyword. For instance, if the volume is currently on the decline, you may want to try a different one.
- Use a combination of short tail and long tail keywords. Short tail keywords have large search volumes but also tons of competition, so you need to balance them with long tail keywords. The latter are more niche, so fewer users will be searching for them, but it will be much easier to rank for them in SERPs.
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The importance of the title
Before you even start writing, make sure that you have a well optimized title. It needs to contain your main keyword and be descriptive enough to make it clear what the text is about. However, refrain from making the title too long, or it may not rank well in SERPs.
Also, an overly-lengthy title may drive away some of your potential readers. Ultimately, remember that a bad title could ruin even the best SEO optimized article. Therefore, be sure to not overlook this element when you start working on your next text.
Keyword distribution
Another key element related to keywords is to make sure they are well-placed within your text. Firstly, know that the more keywords you have, the better your chances at ranking higher.
However, you must also not have too many of them, or the search engines will detect this as keyword spamming and will actually lower the ranking of your text. A good rule of thumb is to have one instance of a given keyword per 200 words of text.
Next, you need to also think about how well the keywords are distributed. It’s best to have them distributed equally throughout the entire text. However, make sure to have an instance of your main keywords as close to the start of the text as possible. Also, it’s a good idea to have a keyword relating to a heading in the first sentence below said heading.
Metadata – important element of the SEO optimized article
Lastly, do not forget to optimize the metadata of your text. Descriptions, headline tags, SERP snippets, etc. This will help your text stand out in a search engine results page and get more clicks as a result.
It gives the user helpful information even before they click on your page, which, in turn, makes it a lot more likely that they would actually visit that page. Therefore, do not forget about your metadata if you want to write a truly well SEO optimized article.
Final notes
Figuring out the correct formula to writing a SEO optimized article takes time, effort, and, most of all, experience. You cannot expect to create perfectly optimized texts from the get go. However, following the tips we’ve given you here will allow you to improve your texts significantly. Just make sure to keep learning and to apply the newly-gained knowledge, and you will quickly get there!
In the meantime, if you need help with creating an SEO optimized article, we are here for you! Feel free to contact us and learn more about our digital marketing services. You can find more info at Sylably.com or on our official Facebook page.
You may also like: Top 5 tips on writing SEO optimized blog posts
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