In order to create effective keywords for your content writing, it’s good to have some experience in the area. But what’s even more important is to have a good understanding of the basics.
Therefore, in this article, we’ll provide you with 5 valuable tips on how to create effective keywords for your content writing strategy. If you apply those tips correctly, it’s guaranteed that you’ll notice a significant improvement in your content’s success.
1. Know your Industry
Creating effective keywords begins with having deep knowledge of the specific industry in which you are developing your business. In order to pick the right keywords, you need to know what your potential customers may be looking for.
Obviously, gaining this type of knowledge takes time and practice. However, above all else, you need to do your research, especially if you’re new to the specific type of business.
2. Monitor the competition’s keywords
On a related note to our previous point, a great place to start your research is to look at the competition. See what content they put on their sites and what keywords tend to recur in their content. This will give you a good idea of what you need to be doing, and help you form your digital marketing strategy. However, note that doing the exact same thing will likely not give you great results.
Monitoring your competition shows you both what you need to do in the same way and what you need to do differently. It’s important to adopt a slightly different approach with your keywords or else your content won’t rank very well.
3. Long-tailed vs Short-tailed keywords
Using long-tailed keywords will be your main tool for getting your blog posts rank higher. Long-tailed keywords refer to a phrase of four or more keywords as opposed to a key-phrase with three or fewer words. For example, a long-tailed keyword (key-phrase) would be “Best bicycle shop in Sydney, Australia”, whereas a short-tailed one would be “Best bicycle shop”.
Unless you are developing in some super niche market, chances are that the Internet’s already over-saturated with content that uses short-tailed keywords relating to your line of business. That’s why you need to find the aspects that distinguish your business from that of your competitors. Then you need to use those aspects to create long-tailed keywords that won’t be as common on the Internet.
Be careful, however, as you don’t want those keywords to be too niche. They still need to be something that a potential customer is likely to type in their search engine. Remember – it doesn’t matter if your content ranks well for a particular keyword, if no one is searching for it.
Also, it’s important to still include short-tailed keywords in your texts, as those will still be helpful with improving your view-counts even if there’s over saturation with that particular key-phrase. Generally, a combination of both types of keywords should give you the best results.
4. Specialized keywords tools
It can be both time-consuming and ineffective to rely only on trial and error for finding effective keywords. That’s why it may be a good idea to use a specialized keyword-finding service. There are many such tools available online, but most of them are paid. The ones that offer free plans are very limiting, so you won’t get much use out of their free versions.
However, if you are serious about search engine optimization in your content, investing in a quality keyword-finding tool is recommended. It will save you tons of time and allow you to find those niche, but effective, long-tailed keywords we talked about earlier.
5. Analyze and adapt
Although we mentioned the “trial and error” method may not be your best strategy, it’s still an inescapable part of the process. Over time, you will begin noticing that some of the things you try work and others don’t. What’s important here is to carefully analyze your successes and failures and implement the gained knowledge in your long-term inbound marketing strategy.
Conclusion
Creating effective keywords for your content can be tricky and take a while before you start getting it right. However, if you make sure to implement the tips we’ve given you, this process will be a lot easier. And once you start getting better at it, you’ll see that it’s all been worth it. You will see a significant increase in your traffic and, most likely, a proportionate increase in the number of customers.
In the meantime, if you decide to use a bit of professional help, you can always drop us a line so that we can tell you how we can enhance your keywords creation strategy. You can learn more about our digital marketing services at Sylably.com or on our official Facebook page.
You may also like: All you need to know about copywriting and its benefits
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