Copywriting is the practice of writing texts referred to as copies. It is aimed at showcasing your products and services on the Internet and attracting potential customers. Copywriting helps broaden your online presence by allowing your site/online store to get indexed by search engines.
Many may think of copywriting as some complex form of digital marketing that requires advanced knowledge. And while it’s true that prior knowledge is required to implement it correctly, you don’t need to be a copywriting expert to make use of this technique. You just need to have a general idea of the basics and then start to gradually apply them. This brings us to the purpose of the current article.
In the next paragraphs, you will get a good idea and understanding of the benefits of copywriting, and its best practices. Additionally, we will touch upon the subject of using the services of professional copywriters and whether this would be a good idea for your business. So, without further ado, let’s get started!
What are the benefits of copywriting for your business?
The main benefit of copywriting for any type of business is exposure. You may have the best product or service on the market that offers tons of value to your potential customers. However, if no one knows about it, then how are they to become your customers in the first place? Copywriting is one of the most effective and cost-efficient ways to address this problem. Luckily, there are many important benefits of copywriting. Here are the main ones:
- It’s either free or very inexpensive compared to paid ads. Once a copy is written and posted, you no longer need to pay anything for it. Furthermore, copywriting services are generally a lot more affordable than paying for ads. Sounds good, doesn’t it?!
- It passively draws in visitors to your website and helps convert them into leads. For as long as the text stays on your website, it will be indexed by search engines. This way people will be able to find it and, thus, come to your site.
- Copywriting helps keep your sites active. Google and other search engines give higher ranks to sites that have a steady flow of content being uploaded to them.
- It is a noninvasive form of advertisement. With copywriting, you let the customer come to you, rather than aggressively spam them with advertisements and targeted emails.
- It allows potential customers to familiarize themselves with your products. This provides you with a great opportunity to convince them that what you have to offer is better than the competition.
- Copywriting allows you to gain extra revenue through affiliate links or get backlinks from reputable sites. Building up a network of links is difficult, but also very important for a business that wants to grow. Copywriting can immensely help with that.
What are the best copywriting tactics?
Learning the best copywriting tactics is often a matter of trial and error. This is so because there are a lot of aspects that heavily depend on the specific type of business that you are running. That said, here are some universally applicable copywriting tactics that you should absolutely employ:
- Prioritize SEO
SEO or Search Engine Optimization is the practice of picking the most appropriate keywords and strategically placing them in a text. This way the link to that text gets the best possible search engine ranking and appears higher on the results page. This drastically improves the traffic to the text’s page and, in turn, leads to more potential customers.
- Avoid vagueness
Another good copywriting tactic is to provide specifics in your texts. The reader is probably already interested in what you have to offer since they’ve come to your site. So it is now your job to tell them more about your products and thus convince them to become your customer.
- Don’t get too technical
Being specific shouldn’t turn into filling your texts with tons of technical data. This may bore the reader and drive them away, towards more interesting content. Keep it simple and casual for the most part, and use technical terms sparingly in the text. If you want, you can add a table with more technical data at the end for those interested in getting more familiar with the technicalities.
- Evoke emotion
Emotions play a huge role in influencing people’s decisions whether they realize it or not. So a great copywriting tactic is to use this to your advantage. Although it takes a certain finesse to pull this one off, if you manage to trigger an appropriate emotional response in the reader, the chance of them becoming a customer would greatly improve.
Should I use professional copywriting services?
Although you can always try to do it yourself and have some success with it, we believe that it’s much more cost-efficient to employ the services of professional copywriters. There are two main, interconnected reasons for this.
- The first one is that a professional copywriter will have the experience and know-how to write superior content that would give much better practical results. To reach a comparable level of copywriting proficiency would take years.
- This leads us to the second reason why hiring or employing a professional is better: the time you’d spend getting better at copywriting could be spent managing more important aspects of your business, where your personal touch and vision will play a much bigger role.
- One bonus reason for using professional copywriting services is that they are usually quite affordable. As already mentioned, copywriting is one of the most cost-efficient methods of growing your business and expanding its customer base in the long-run.
Final notes
Copywriting is currently an essential part of a healthy marketing plan. It has the power to greatly contribute to the growth and success of any business. Therefore, whether you are looking to attract more customers, establish a stronger online presence, or simply introduce your product to the world without investing a ton of time and money, copywriting is the perfect tool for the job.
And if you need help with copywriting for your business, you can always contact us and enquire about our services. You can find out more about us and what we do at Sylably.com or on our Facebook page. Sell with power!
