Writing SEO optimized blog posts can make a world of difference when trying to attract more traffic to your site. This can also greatly increase the number of leads for your business and improve your conversion rates. However, in order to write SEO optimized blog posts, it’s not enough to sit down and type away.
Instead, you must be deliberate with your writing and consider the specific aspects that make a text SEO-friendly. To help you get started, we will now outline the most important steps to writing SEO optimized blog posts. Let’s dive in!
1. Choose the topics of your SEO optimized blog posts
Before you even type in a single word on a blank document, you must ensure that you know exactly what you are going to be writing about. Your topics need to be specific if you want to write SEO optimized blog posts.
If you’ve picked a very broad topic, your writing could easily get sidetracked and miss the mark. That is why you need to be very clear about the topic you’ll be writing on and always keep it in the back of your head during the creative process.
2. Specify your keywords
The second step is to spend as much time as necessary to figure out what your keywords are going to be. This step is hugely important, and it can make or break a blog post. Without the right keywords, it won’t matter how well your text is written, as it won’t appear in search results.
Figuring out what the best keywords are going to be is a topic in its own right. However, a general rule of thumb is to use long-tailed keywords specific to your topic. That is not to say to wholly avoid short-tailed keywords, but solely relying on them is unadvisable. Ultimately, your keywords are going to depend on the topic you’ve picked, so make sure that they are closely related to it.
Also, know that it can greatly help to subscribe to a paid keyword finder tool, such as Ahrefs keyword-generator or Google Trends. These two tools can be super helpful to anyone seeking to write SEO optimized blog posts.
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3. Structure your SEO optimized blog posts
The final thing to do before you actually start writing is to structure your text. While some people can write great SEO optimized blog posts without this step, structuring your texts can be very useful by helping you stay on track. It also allows you to determine which specific keywords to focus on within a given paragraph.
This also brings us to the importance of using headings for your paragraphs that include your chosen keywords. This allows search engines to index your posts more accurately, thus improving the chances of reaching your target audience.
4. Be deliberate about your writing
You are finally at the point where you begin writing your SEO optimized blog posts. However, since your goal isn’t to simply write a text, but to make sure that it reaches more readers, you must be very intentional with every word you type. Always keep in mind the exact topic, the keywords you’ve chosen, and the structure of the text.
Do not allow your writing to wander off and become unfocused. Going off on a tangent can be okay if you aren’t trying to write SEO optimized blog posts, but that’s not the case here. Therefore, always remember the primary goal of the text you are writing and remind yourself of all the previous steps.
5. Revise your SEO optimized blog posts
After finishing your blog post, you should obviously read it a couple of times and correct any language errors. However, while proofreading your texts, you must also pay attention to what we talked about in the previous paragraphs.
Are the correct keywords utilized in the post? Is the text of each paragraph in line with its heading? Is there any unnecessary fluff in your texts that’s not concerned with the overarching topic?
Those are all questions you must be asking yourself during your proof readings. And only once you are sure you’ve polished your text should you post it on your site.
We understand that all this may sound a little overwhelming and very time-consuming, but don’t you worry. While it takes some time getting used to, if you stay consistent, writing SEO optimized blog posts will eventually become your second nature.
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Final thoughts
Creating a new well-optimized text from scratch may take you no more than an hour once you become more experienced. The key is to always remember the main points made in this post. It’s often easy to forget about the basics once you gain experience, which could, in turn, lead to newbie mistakes.
That is why, whether you are an experienced copywriter or just starting out, the steps given in this post should always be a part of your working process. That’s how you’ll be able to consistently write SEO optimized blog posts, thus improving your website and your related business.
If you are looking to increase organic Google traffic to your website, attract more potential clients and grow your business, we can help! Feel free to contact us and learn more about our digital marketing services. You can find more info at Sylably.com or on our official Facebook page.
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