If you are trying to improve your online business, a great place to start is ensuring that its site’s pages consistently get on the first page of Google. Doing this will quickly translate into improved brand awareness, more leads, and higher conversion rate.
Think of it as a highly effective and cost-efficient form of advertisement. However, note that it’s not always an easy task to get on the first page of Google. There are a number of techniques and methods that you’ll need to apply to get your website out there. To help you get started, we’ve compiled the five most important of them within the following lines.
1. To get on the first page of Google, SEO optimize your content
Search engine optimization, or SEO, is how you get on the first page of Google. A major part of SEO is ensuring the content posted on your website is well optimized. This involves choosing the right keywords, creating quality content, and entering the correct metadata.
The main type of content that’s used for ranking in Google are blog posts. These give you a great opportunity to add relevant keywords to your pages while also providing users with valuable information.
Note that simply creating texts that contain your keywords, but lack any meaningful content, is a losing strategy. Google’s algorithm is advanced enough to detect that you are spamming keywords. That is why your content must also be informative and valuable to the reader.
And then there’s the metadata – elements such as the page’s description, URL, headings, etc. are also hugely important for SEO. You need to learn how to manage those properly in order to get on the first page of Google. Undeniably, content SEO takes time to learn, but it’s also where you need to begin if you are to grow your online business.
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2. User experience
Google’s algorithms have evolved over time to provide the user with the highest quality results for their searches. Therefore, ensuring that visitors of your site are rewarded with a pleasant and helpful experience is well worth the time.
There are many ways to provide users with a better experience on your site. From shortening loading times, to making your site mobile-friendly, there will always be room for improvement. Something as simple as logically structuring your site’s content can go a long way towards improving its organic Google traffic.
The best way to figure out what needs to be improved in terms of user experience is to simply visit the front-end of your site and browse it for a while. You will soon start noticing the areas that could use some fine-tuning. And the good news is that most of those things are easily fixed and won’t cost you much resources.
3. To get on the first page of Google, use backlinks
After you’ve taken care of all your on-site SEO, it’s time to start looking outwards. By that, we mean, you need to earn high-quality backlinks to your website and build up its backlink network.
Backlinks are inbound links that redirect to your site from other websites. The two main ways of getting them are by creating high-quality, link-worthy content, and through guest blogging. The end-goal is to have backlinks on reputable and high-quality sites and blogs. This tells the algorithm that your own site is worth recommending to users and thus helps with its SERP positioning.
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4. Google My Business profile
If you’re just starting out, and you do not yet have a Google My Business profile, you should get one. You can set it up for free and once you do, your business will appear on Google Maps and in Google search.
In your profile, you can add important information, such as a business overview, a physical address (if applicable), photos, offers, etc. The end goal is to help users find your business more easily, which is yet another form of SEO, and another way to get on the first page of Google.
5. To get on the first page of Google, utilize data analysis
To get on the first page of Google and to stay there, you must always make sure to pay attention to the data. Use Google Analytics and third-party tools and services to closely monitor how well your pages are doing. This will give you an insight into what works, what doesn’t, and what sort of works, but could use improvement.
Trends are changing, algorithms get updated, and the only way to get consistently good results is to constantly pay attention. Data analysis and learning from one’s own mistakes is key when it comes to SEO. So whether you are just starting out or already have experience, you must never ignore the importance of feedback data.
Final notes
SEO is a complex skill that takes years of research and experience to get good at. However, if you adhere to the tips we’ve given you today, continue learning, and use your own critical thinking, you will soon start seeing results. Your brand awareness will go up, more users will come to you, and you will get more customers. The key is staying consistent and remembering to learn from your mistakes.
In the meantime, if you are looking for some help to get on the first page of Google, we are here for you! Feel free to contact us and learn more about our digital marketing and SEO services. You can find more info at Sylably.com or on our official Facebook page.
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