Guest blogging or guest posting is the practice of writing content for the sites of other brands and businesses. Though doing this may seem counterintuitive at first, there are actually many benefits of guest blogging that can help improve your business.
This is a valid strategy to make your brand known to a wider user base and to attract more potential customers. In this post, we will tell you more about the main benefits of guest blogging and explain how this practice can greatly improve your business’ growth. Let’s get started!
Guest blogging leads to improved SEO
One of the main benefits of guest blogging is that it improves the backlink network of your website. A backlink is a hyperlink within another site that redirects to the website of your business. The reason why having a solid backlink network is important is that this greatly improves your site’s SEO ranking.
The more the backlinks to your site, the higher your domain rank, meaning your pages will show up more often in search engine results. And, as you probably already know, appearing higher in search engine pages is directly linked to more traffic and more potential customers.
However, know that not all backlinks are equal as search engines also “consider” the sites they are posted on. Therefore, you must make sure that you only make guest posts for legitimate and reputable sites. The more reputable the site you have a backlink on, the more that backlink would be worth.
Wider audience
In addition to helping your site get the favor of search engines, another one of the benefits of guest blogging is that your business or brand will reach a wide user base. Of course, your guest blog posts will probably be made for sites and blogs that focus on topics relevant to our line of business. However, even so, this gives you the chance to reach users who may otherwise be very unlikely to organically find your brand.
Through guest posting, you can reach an adjacent user base that may be interested in your products and/or services. This can greatly help grow your business by attracting clients from an untapped pool of users.
Guest blogging increases exposure
The larger and more popular the site you guest blog for, the more exposure you’d get for your business. Another one of the benefits of blog posting is that it basically lets you advertise your business at minimal cost.
Even if you aren’t writing the posts yourself, but instead use hired writers, guest blogging is still very cost-efficient. Once a guest blog post gets published and indexed by a search engine, it stays there forever (unless deleted). This means that the post will constantly generate more traffic for your site and bring you potential leads.
Credibility and reputation
If you want to build trust and rapport with your potential new clients, guest posting is a great strategy. You just need to make sure that your posts are published on blogs and sites that are already reputable. If this condition is met, rest assured that your guest blogging will significantly improve your brand’s credibility and reputation.
The psychological effect that guest posting has on users is very similar to that of a direct recommendation. However, it matters greatly who the recommendation is coming from. That is exactly why your guest posts must appear only on reputable websites.
Furthermore, it’s important that the sites and blogs you create posts for are relevant to your line of business. You may be trying to reach a wider audience, but there are limits to how wide you can go. For instance, it won’t make a lot of sense to guest post for a fitness and weight loss blog if you own a confectionery business and want to sell cakes.
Guest blogging results in higher conversion rates
All of the previous benefits of blog posting we mentioned were mainly regarding improved traffic and higher lead numbers. However, an often overlooked benefit is that, through guest blogging, you can also significantly improve your lead conversion rates.
This is because the audience of the site where the post is published is likely to already be interested in what you have to offer. And once a user clicks your backlink, the chance of them becoming your client will be much higher. In other words, not only does guest blogging let you attract more traffic, but it also makes it a lot easier to convert that traffic to customers for your business.
Final notes
There are some undeniable benefits of guest blogging and ignoring them can unnecessarily halt your business’ growth. After you’ve made sure to SEO optimize the sites’ content, looking into guest blogging is the logical next step. It will help you improve your business in many ways, while costing you only a fraction of paid advertising.
Of course, do not expect any wonders, but if you put in some time, effort, and resources, we promise you that you will eventually reap the benefits of guest blogging.
If you are looking to attract more potential clients and grow your business by the means of guest blogging, we can help! Feel free to contact us and learn more about our digital marketing services. You can find more info at Sylably.com or on our official Facebook page.
You may also like: How to increase organic Google traffic to your website?
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