In the conditions of fierce competition, the survival of any online blog depends to a large extent on the ubiquitous Google. And above all, how high it will appear in the search engines of the modern information king. When you rank your blog higher on Google it will drive more traffic in, will lead to an increased online presence, and will build credibility for your business.
So, how to climb the sacred online ladder known as Google in 2023? Below are 7 of the best tips in that matter. Let’s get started!
1. Rank your blog higher on Google by choosing the right title
Choosing the right title for your blog posts means the job is half done. A well written headline means more reads, more shares, more popularity for your business, more customers, more profit. It can be in question form. It should be intriguing while not being too long. Stick to 30 – 40 characters max, put the keyword in the beginning.
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2. Keywords – the alpha and omega of Internet search
To a large extent, the choice of keywords depends on your target audience. You need to understand what kind of information people are interested in when they search for certain keywords. If you’re just starting out, low-volume, low-competition keywords will work best.
If you have a large website, use an SEO tool to filter your organic keywords. Domain authority affects how easy it will be for you to rank for keywords. If you have published quality content, it will be easier.
Make sure your keywords are in your title, description, image file names, URL, and of course throughout the body text of your page.
3. Rank your blog higher on Google by providing answers to questions
More and more, search engines are focusing on providing answers. Being the go-to source for answers can be the way to rank your blog higher on Google. In this way, Google can extract elements of your content to build quick result answers.
Add links to the page from at least three other pages from your site. Include 1-3 links on your page to relevant, trusted pages outside your blog. Optimize the description. Explain to readers the value they will get by choosing to read your content.
What should high readability text be?
- Paragraph length should be between 4 and 5 sentences.
- Line spacing should be proportional to font size.
- Sentences should be made up of simple words.
The text background and color of the text should not tire the eyes.
4. Strive for maximum visual structure and aesthetics in your content design
Use lists, bullet points, bold headings in the majority of your blog articles. Include meaningful visuals. It has been proven that 70% of the information about the surrounding world is received visually – through our eyes.
Therefore: graphs, diagrams, photos, comparative tables, cartoons (when the topics allow it, of course.), gifs, will not be superfluous. Quite the opposite – they will only increase the interest of users and keep them on your page. So when you create keyword content you need to check which previews are showing so you can align them with the searcher’s expectations.
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5. Rank your blog higher on Google by creating premium content
Not only the form of presentation is important, but also the content. High-quality content is a key criterion for ranking high on Google. Take a unique approach to popular topics. Create original authored content. Make sure your content is comprehensive enough and covers a wide range of information, which may be useful for your customers on certain topics.
Use instructions and tutorial videos. Video content is becoming more and more important, and in some cases, it’s the only way to rank higher on Google for a given topic. Maintain a balance of textual and visual information. Inundating readers with too much text can negatively affect user experience on your blog.
6. Schema marking
Schema markup is a way to more specifically show Google the types of content on your page that can help it appear in advanced results. There are many different types – articles, navigation points, events, how-to’s, job postings, FAQs, you name it.
7. Rank your blog higher on Google by implementing SEO
A lot of technical SEO (search-engine optimization) is done at the site level, but there are also page-level optimizations. Make sure your images are compressed and sized correctly and there are no indexing issues.
Most users prefer blogs that load in 2 – 3 seconds or less. And they mainly open them on their mobile devices. So it is imperative that your blog is responsive – able to open on mobile devices. Check the speed of your site on Google PageSpeed Insights.
Final words
What can be said in conclusion: “With hard work and perseverance, everything is achieved!” Keep planning and rhythm. Create content regularly. Keep up with the latest trends in your industry. Offer innovation. Take care of your blog with passion!
In the meantime, if you are looking to rank your blog higher on Google, we can help! Feel free to contact us and learn more about our digital marketing and content writing services. You can find more info at Sylably.com or on our official Facebook page.
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