Here's how to create an attractive title for your blog post

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Do you wish to learn how to create an attractive title for your blog post? Then you must know that there are several important factors to take into consideration that will determine the success of your title. In other words, it’s not enough to think of something catchy to attract more readers (though that helps too!).

In the next lines, I will explore what those other factors are and how to use them to your advantage. So, without further ado, here’s how to create an attractive title for your blog post.

For an attractive title for your blog post, focus on the post’s essence

To create an attractive title for your blog post, the first thing to focus on is the post’s main topic. The purpose of a title is to give as much information as possible in as few words as possible. The end goal is for the reader to get a very good idea of what your text is about by just reading its title. That way, if they are truly interested in the post’s topic, they will likely proceed to read the whole thing.

You must hook the reader

Here's how to create an attractive title for your blog post-1

Creating an informative title is important, but you must also make sure that you don’t give everything away with it. One of the best ways to create an attractive title for your blog post is to evoke the readers’ curiosity. To do this, make sure that the title tells them what the post is about, but doesn’t reveal all the essential information.

For instance “X is the best video editing software” is not a great title. It is informative, yes, but it also provides the main piece of information included in the post, thus removing the need for the user to read any further. That is why the title should instead simply be ”What is the best video editing software?”.

That way, the reader is told exactly what the post will be about, yet the most important information isn’t revealed. Instead, this title withholds that information, thus motivating people to proceed to the blog post.

For an attractive title for your blog post, avoid using “cheap” titles strategies

Note that there are other ways to hook the reader. For instance, many writers rely on shock value and/or clickbait. While both of those are effective at getting people to open your article, they are counterproductive in the long term. People don’t like being manipulated, misled, or lied to, so using such titles is highly inadvisable.

We believe that quality writing always triumphs over cheap, short-term strategies, such as the aforementioned two. So, if you want to be a good writer, avoid going that far in your attempts to come up with an attractive title for your blog posts.

Lists, instructions, questions…

Here's how to create an attractive title for your blog post-2

There are certain types of titles that have long proven their effectiveness and using them is sure to benefit you. Here are several common examples:

“Listicle” titles are very good at attracting readers. Those are titles such as “Top 10 action films in 2022” or “The 5 best writing tips”.
Another very effective type is the “How to” title, where the post tackles a particular problem and provides a solution.
“Versus” titles are also very popular – for example, “Which is better?: PC vs Mac”.
A fourth very effective title template is a question title, such as “What is the best budget smartphone of 2022?”.

Those were only a couple of examples of useful title templates, but there are many more. The goal is to learn to implement such titles in a way that feels natural for their respective articles. Obviously, content writing takes practice, but I promise you that you’ll start seeing a significant improvement in your view rates.

You may also like: How can your business benefit from content writing?

For an attractive title for your blog post, use SEO

It’s great if you can create an attractive title for your blog post, but you mustn’t forget to optimize it. SEO stands for Search Engine Optimization, and it’s what ensures that your posts appear in people’s search results. Your entire posts must be optimized and this includes your titles. There are two very important factors to take into account here:

Avoid length extremes – if your title is too short and/or its wording is too broad, the search engines are likely to ignore it, as their algorithms do not favor such titles. Just make sure that it’s also not too long, or people may lose interest before they even finish reading it.
Use appropriate keywords – Knowing how to form your keywords is a skill in itself, but the general goal here is to include your main keyword in the title. However, avoid making the title just your keyword/key-phrase, but rather implement the latter into a longer title.

Final notes

Every great text needs a great title, and it takes time to learn what works and doesn’t work for you. However, we guarantee that, if you adhere to the tips given here, you will soon be able to make highly attractive titles for your blog posts that will noticeably increase the number of your readers.

And should you decide to use some external help for your blogging strategy, feel free to contact us and learn more about our digital marketing services. You can find more information at Sylably.com or on our flagship Facebook page.