Contrary to what some may think, writing an article that sells requires more than simply having good grammar, syntax, and vocabulary. There are also a number of important subtleties and nuances involved in this process. A good place to start learning about them would be the 7 tips for writing an article that sells, which you will find below.
Undeniably, strong command of the respective language is paramount if you are looking to write engaging content that is able to attract potential clients. However, this is only the first ingredient required to write an article that’s not only good, but also able to make you money. What else?
Other important aspects of writing an article that sells are related to its structure, the use of keywords and SEO, the levels of uniqueness, and the inclusion of additional content. Below, you will find a brief explanation of each of those factors to start you on your journey towards becoming an expert content writer. Without further ado, let’s get started!
Tip #1: Syntax, grammar, vocabulary, punctuation
As mentioned, being good with the language you want to write in is of utmost importance. Without having proper grammar and a rich vocabulary, and without being able to structure your sentences with style and eloquence, none of the other tips would help you with writing an article that sells.
Having the necessary skill and knowledge of the respective language will be the blueprints to your success. So this is where it must all start. Having clarified this step, let’s now move on to tip #2.
Tip #2 for writing an article that sells: Structure
Just as every building needs solid foundations, so does an article need a sound structure. That is particulalry true if it is to attract and retain more readers and, by extension, more potential clients. So, how to structure an article that sells?
Structuring your article or blog post is actually very simple. The text should always start with an introductory paragraph that gives the user an overall idea of what the rest of the article will be focusing on. This is followed by the main body (exposition), and the conclusion. As simple as that!
Tip #3: Exposition
This is where the bulk of the information presented in your article will be concentrated. This is also where any questions posed in the introduction should be answered.
It’s recommended to split the expository section into separate segments, each with its own sub-heading. This way you would make your text more coherent and easier to digest. Also, since you are writing the article to sell something, this would be the perfect place to introduce your product. Avoid being too pushy though.
Tip #4: Keywords
People need to be able to find your content in order to read it, and to potentially buy your product. The most effective way to ensure more readers are finding your articles is to use keywords and SEO (Search Engine Optimization). The goal is to get the link to your post as high as possible on the search result pages of different search engines. Think Google and Microsoft Bing.
This is achieved by including enough keywords relating to the article’s topic. You should position them strategically, but also making sure to avoid having too many of them. There are many tricks and tips related to SEO, and it takes time to learn how to implement them correctly. Ultimately, this will allow you to greatly improve your articles’ ability to attract readers and sell products. Easy-peasy!
Tip #5 for writing an article that sells: Uniqueness
The uniqueness of an article refers to how different that article is from others on the same topic. The goal here is to avoid using the same sentences as the ones used in other similar articles. Otherwise, the search engines will detect the overlapping parts, causing the newer article to rank significantly lower in the search results.
The main goal of this mechanic is to avoid plagiarism. This is why it’s a good idea to use plagiarism checkers for your texts to make sure they have high levels of uniqueness.
Tip #6: Additional content
Including external links to legitimate and reputable sites, adding high-quality images, and embedding relevant videos on the article’s page can help improve the credibility of your post. This way you wold make it more engaging, and, ultimately, better at selling your product.
Granted, this piece of advice isn’t strictly about writing. It is also crucial that you also pay attention to aspects outside of the writing process itself, if you are to attract more clients.
Tip #7 for writing an article that sells: Conclusion
The conclusion helps you provide a brief summary of the points made in the previous paragraphs. It is where you can encourage the reader to share their own opinion on the topic, and leave a comment, thus improving reader engagement. The conclusion is also another good spot to pitch the product you are trying to sell. Be proactive and encourage the reader to take an action.
Final notes
It takes years and years of experience and research in order to find your own best formula to write an article that sells. And even then, there would probably still be room for improvement.
However, if you have the necessary command of the language, give your texts a good structure, and pay attention to factors such as keywords, uniqueness, and additional content. By now you should already have the necessary foundations needed to write high quality articles, capable of selling products.
In the meantime, if you need a bit of help with your next article, please feel free to drop us a line at Sylably.com or via our official Facebook page.
