Driving organic Google traffic to your website is one of the best ways to help build your business. Focusing on organic traffic has many advantages over using paid ads – it doesn’t cost nearly as much money, is more cost-efficient, sets your business up for long-term growth, improves brand recognition, and has significantly higher lead conversion rates.
However, one notable disadvantage of trying to build organic Google traffic is that it takes more time and effort. To learn how to increase the organic Google traffic to your website, you need to get familiar with using several important techniques and tools. You must also be consistent and never compromise with the quality of your content if you want to see results.
To help you get started, we’ll tell you about the main ways to increase organic Google traffic to your website.
Use SEO to increase organic Google traffic
By far, the most important piece of advice we could give someone who’s looking to increase their organic Google traffic is to employ Search Engine Optimization (SEO). The idea behind this is to ensure that your site is able to reach your targeted customers.
By optimizing your on-page HTML tags, images, headlines, and texts, you ensure the page will appear higher in search results. This, in turn, will lead to more people clicking on it, thus boosting your organic Google traffic.
Furthermore, since those people are already searching for the type of product/service you offer, you’ll get higher conversion rates. No matter what your business focuses on, using SEO is a must if you want future growth. That is why, if you want to attract more organic Google traffic, this should be your main priority.
The importance of long-tailed keywords
On-page SEO is super important, but it won’t be nearly as effective if you are using the wrong keywords. Many business owners who are just starting out make the mistake of using primarily short-tailed keywords. A short-tailed keyword contains only one or two very broad and common words, such as “smartphone accessories”.
The problem of focusing on short-tailed keywords is that there’s already too much competition for them. The Internet is over-saturated with content ranking for short-tailed keywords. Therefore, if you try to rank for them as well, there’s a very low chance of your content appearing higher in Google SERPs (search engine results pages).
That’s why you need to use long-tailed keywords with four or more words, for which there will be less competition. However, make sure that those keywords aren’t too specific and niche, or there may be no one searching for them.
Figuring out how to build your long-tailed keywords requires lots of experience as well as in-depth knowledge of your target customer base. Researching what customers tend to type in Google when looking for products/services you offer is the key here.
This will allow you to create long-tailed keywords that will strike the perfect balance between specificity and broadness. From that point on, you must remember to optimize your on-page content in accordance with the chosen keyword.
You may also like: How to create effective keywords for your content writing?
YouTube and other social media
Once your content features the best keywords and is as optimized as it can be, it’s time to look outwards. Organic Google traffic will bring you the most visitors, but there are other great tools you can use as well. For example, creating a YouTube channel and uploading video content to promote your site’s business is a great idea.
This will help build credibility and trust with your brand, as well as reach a wider circle of users. A lot of people go to YouTube when looking for something instead of searching for it on Google. Besides, YouTube allows you to use entertainment as a means of attracting people to your brand.
The same can be said about other social media platforms – Facebook, Instagram, Pinterest, LinkedIn, etc. Leveraging all of those and maintaining presence there will make your brand more recognizable and help attract more organic traffic. Of course, organic Google traffic will still be your main source of leads, but you must not ignore the opportunity that social media gives you for business growth.
Backlinks and organic Google traffic
In addition to organic Google traffic, and social media traffic, a third way to attract more viewers is through backlinks. A backlink is a link on a site not owned by you that redirects to your business’ site.
Using backlinks is a very powerful method for building your brand’s reputation, especially if they are posted on popular websites. To gain such backlinks, you need to create content as a guest writer for other sites once you’ve come to an agreement with their owners to work together.
Conclusion
Using paid ads has its place and use as a quick way to get more visitors to your site. That said, if you care about the long-term success of your business, attracting organic Google traffic should be your main focus.
Leveraging other tools such as social media and guest blogging are also effective methods for getting more visitors and leads. However, employing on-page SEO and using the correct long-tailed keywords should come first, as it is currently the most effective and cost-efficient strategy for attracting organic traffic.
And if you are looking to increase organic Google traffic to your website, attract more potential clients and grow your business, we can help! Feel free to contact us and learn more about our digital marketing services. You can find more info at Sylably.com or on our official Facebook page.
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