How do online users find your website on Google? There are different ways a person can reach a site. Someone you know can recommend your website, or be notified of its existence, through a phone call, business cards and other promotional materials. Different social networks and emails can also lead to a certain online space.
Having said that, Google remains the predominant pathway for people to find your content on the Internet. So, how to grab their attention and make them acquainted with your product or service? In the following lines we are going to explore this topic in greater detail.
1. The role of Google
Google tries to understand how long users spend reading a website, it can measure whether someone has performed a search, clicked on the link and visited the site. It can also determine whether that user has returned to the page in question.
The search engine monitors how a website is shared by users, as well as the number and quality of backlinks to it. By collecting this and other information, Google mixes things up and assesses whether this site has high-quality content.
The search engine then reports on people’s activity whether a piece of content is considered interesting to be shown in the results.
2. How to get higher positions in Google
There are two ways to position a site on the first page of search engine results. The first is the paid one, which is displayed on Google with the designation “ad” – AdSense.
The second way to reach the first page of Google is the organic results. The process of improving the visibility of a website in search engines through unpaid results is known as search engine optimization or SEO (Search Engine Optimization).
Obviously, you should aim at climbing the organic Google ladder, which however takes more time, effort, and commitment. Why do you need to invest in organic reach? Because people simply prefer to click on organic results and tend to avoid ads.
You might also like: 5 of the worst SEO practices to avoid at all costs
3. Google likes quality content and so do people
Create content that appeals to search engines as well as your audience. Write articles, news, comments, analysis that include the important keywords and are unique. The titles should also include keywords. Post information regularly. Try to make the content give maximum value to the readers.
- Is the information provided reliable?
- Who wrote the article?
- Does the article have spelling, stylistic, or factual errors?
- Do the site’s themes match the users’ interests or the content?
- Does the article provide original content, information, research or analysis?
Make sure that the various images on your site also have titles and short descriptions. They should be compressed to be easily accessible also by mobile devices with weaker internet connection.
4. What is a pyramid scheme for content distribution?
It’s about creating content that builds upon itself. Build a broad base of information, but then build on it with more specific information.
The point is that the online audience appreciates the broader view of the topic before digging into the details later.
- Create a remarkable blog article that will help people solve their problems or answer questions they might have.
- Share the link to this blog post with everyone in your network, including friends, family members, and other bloggers who might share it with their audience.
- Share the link on Facebook, LinkedIn and Twitter (as well as other social networks if possible).
- Engage readers with an attention-grabbing title.
The headline is one of the most important elements of your blog post as it gets people to click on your article.
- Address a specific issue that matters to your audience
- Identify the problem and solve it through your content
- Do research on what keywords people are searching for
- Keep paragraphs short and to the point
- Use points whenever possible. Bullets help readers scan your content quickly and easily identify its main points
- Use short sentences and paragraphs whenever possible
- Add supporting images or graphics
- You can create images or find ones that already exist online that fit your theme
- Visual information is processed faster than textual information
- Include internal links that provide additional value to readers
If there are links in the body of the article that provide more information on the topic, this will help increase traffic from those social shares. Links also give your blog post more credibility. Make sure they are reliable enough.
Final notes
Making your content searchable and discoverable on Google requires a set of qualities and skills. Which accumulate with the experience in the Internet space. The investment in the time allocated for these purposes returns gradually. You need a solid supply of patience and persistence to reach to the minds, hearts and…wallets of your potential online customers.
In the meantime, if you are looking to grab the attention of online users on Google, we can help! Feel free to contact us and learn more about our digital marketing services. You can find more info at Sylably.com or on our official Facebook page.
You might also like: Top 5 tips to get on the first page of Google
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