“To sell people emotions!” – this is a basic postulate in trade. And it should become the starting point of every message you send to your customers. Your main way to win the trust of your customers is the text. So, if you’re looking for the secrets behind a blog article that wins and sells, follow these tips.
A blog article that sells must have a catchy title
It’s no longer a secret that a blog article starting with “How to” is among the most shared posts on the Internet. Articles that start with the phrase “How to” are more like guides that teach you different things. A catchy headline will get a higher percentage of people to read it. Learn to tell a story.
- The introduction: The narrator gives us all the details he or she considers important.
- The tension: Every story has at least 1 moment of tension.
- Contrast: The good/bad contrast helps you better emphasize your point when telling stories. Every story must have a clear introduction and a logical sequence of events. Suspense creates curiosity in your reader who can’t wait to find out what happens next, so it’s essential to build it into the story.
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Create unique texts
You can’t allow plagiarism if you want the search engines to rate your blog article accordingly. Build your own style and pay attention to details.
The tone, the delivery, the words, everything in your posts should reflect your company’s values. Honest, open and meaningful messages always stand out and build trust. There is no need to use words that are not part of your vocabulary. Words that sound hollow, without substance or pretentious, only because they are trendy and commonly used.
Make your blog article easy to read
Grab the reader’s attention. The longer you hold your readers’ attention, the easier it is to get them to buy what you’re selling. Formulate specific goals.
- You want to make your products and services known to a wider audience;
- You want to impose your brand and achieve recognition of the name of your store, brand, and product;
- You want to create trust with the client by emphasizing what sets you apart;
- You want to be useful to people and establish yourself as a specialist in your field of business.
Use proper keywords
When you speak the language your target audience uses, you will easily reach and engage it. The closer to it the content and keywords, the bigger the chance to create a blog article that sells. Define the target audience precisely.
Track its characteristics and observe its behavior. You must be able to clearly define the persona of your user: who and what kind of people you are targeting with your content, blog articles or texts on your site.
- What type of blog posts will be preferred by your audience – basic, advanced or specialist?
- What time of day does your audience read your articles?
- What are the main topics they are excited about?
A blog article that sells contains lists
If you want to prompt readers to remember something or to make an impression on them, use lists in the form of bullet points. Send the things that are important to you and that would interest your readers. Most people remember what happened at the beginning and at the end.
Share claims, not opinions. This will be of use to you when creating the thesis and arguments, which will prove to the clients that this would really be of use to them.
Send direct messages to your audience
Through your blog article, you can overcome the psychological barrier that every reader has. It starts with “Why should I buy it?” and goes through “What will I gain if I use…?” That’s why it’s important that your blog post answers specifically to these points.
Don’t underestimate the title either. We all know of countless examples of people who only read the title. It is the gateway to your posts. Will the people you want to reach open it, or will they just sit on the doorstep? The headline is what will either intrigue them or send them away.
- Make the text easy to read – fonts, formatting, paragraph breaks, numbering lists, highlighting important points – all this is very important because we all perceive first with our eyes;
- Each article in your blog should have an intriguing title, the texts should be aimed at those who you want to read them;
- Enrich your blog article with links to verified sources;
- Use photos, infographics, gifs, etc;
- Take care of tags and meta description.
- Check for spelling, grammar, and punctuation errors.
In the meantime, if you are looking to attract more potential clients and grow your business with the power of blogging, we can help! Feel free to contact us and learn more about our digital marketing services. You can find more info at Sylably.com or on our official Facebook page.
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