In the contemporary busy world, having or writing a good, interesting, and an attractive blog post is a question of preference, personal taste and a great dose of talent. Blogging offers information, shares ideas or gives opinions. Blogging attracts and ultimately sells. As marketing specialists often like to say – content is king!
There are different kinds of blogs on a variety of topics, and the Internet is full of blog posts where writers express their points of view and readers appreciate them through interacting. But among the big variety of blogs across the World Wide Web, there are certain features which every blog post must include. Here are 5 of the most important.
1. For an attractive blog post, choose a good title
The title of the blog post is the most important part of it. It must be short and must stir the attention of the reader to the main theme. The attractive blog post is addressing three main aspects: it informs your audience; figures out in the search engines; and gives you a good reason to do your best. Try to write down a short-listed title that directs to the main part of your blog.
The title of every blog post must include keywords that will get indexed by Google. Thus, when readers are typing the keywords in the search engine, they will get the title of the blog and the blog post itself. Ideally, the keyword is written at the very beginning of the title.
2. Write down easy to consume content
No matter what the theme of your blog is, the content must be interesting, inspirin, and easy to read. The more simplistic the content is, the more favourably it will be perceived and remembered.
To achieve all of the above, you must know the needs of your audience. The other thing you may do, is to use subheadings. These help both you and the reader. You may also create lists which would attract valuable links back to your blog.
3. The attractive blog post has mixed types of content
Delivering an interesting content in most of the cases means mixing content types. Do not fear offering your opinion if you are an expert on the topic you write about. Using multimedia or pictures with high quality is also a good decision to make the content of your blog post even more attractive.
If you give links to your blog, this will bring more credibility to it. If you bring practical examples such as mentioning names and places, this will make your blog more authentic. And the last step – it is good to edit anything written that does not correspond to your title or the post itself. The attractive blog post must be grammatically correct, without any spelling mistakes. Read and re-read before publishing.
4. Search engine optimisation (SEO)
Learning search engine’s optimisation (SEO) is an important part of blogging. Trust yourself and your audience and SEO will do the rest. The key elements of SEO include: keywords, excerpts, links, tags and categories, each of which has its unique meaning. The better the SEO, the higher the ranking of your post in Google or Bing. What is even more, a well-optimized blog post is highly likely to bring you in more sales.
You might also like: Top 7 tips for writing an article that sells
5. For an attractive blog post, use interaction and action
The well-written blog post encourages interaction and action. If you are a master of blogging, you will make your audience leave comments below your blog’s post. The more comments left, the bigger the proof that your blog is successful in drawing and gaining the public’s attention.
Writing an interesting and catching the attention blog in any case means that you must have talent, ability to write and express yourself. Every writer writes down on a certain subject and does the best to get an easily readable, memorable and attractive content.
Final thoughts
In order to write an attractive blog post you must follow the steps mentioned above and must have the desire to tell something inspiring to the audience. Not every writer can become a good blogger, but everyone who writes well and can express his or her opinion, can become a blogger. In other words, sharing your words with the world brings advantages not only to you, but also to the ones you write about.
Publishing information and sharing opinions on the internet is not too different from writing for newspapers. But blogging nowadays has become a phenomenon which every modern man admires. For the curious ones – the people with a desire to educate and inform themselves in the best possible way, blogs today are synonyms of place they receive one of the best information and opinions. Use this as an advantage for growing your business.
If you are looking for a professional and highly affordable way for adding content to your company blog, we will be happy to help. Get in touch today at Sylably.com or via our official Facebook page. Write smart!
