If you are managing an international business, one of the most important tools that can help you expand and grow your business are professional translation services. To many, this may sound like an unnecessary expense of resources that would be better spent elsewhere. After all, there are free or very cheap “alternatives” such as automatic translation services.
However, if you truly want your business to be taken seriously by your potential international customers, investing in professional translation services is by far one of the best things you can do. To give you a better idea of how such services could be beneficial for your businesses, in this article we are going to present their main advantages.
Professional translation services build credibility
One of the most important aspects of growing any type of business is ensuring its credibility among potential clients. When talking about an international business, its credibility will heavily depend upon its presentation to its foreign customer base. For this reason, you cannot afford to have poorly-written content in a given foreign language.
If customers see a lot of grammatical, vocabulary, and spelling errors or other language-specific issues in your written content, this will immediately have a negative reflection upon your business’ public image. This, in turn, will make it much more difficult to convert leads into clients and halt your business’ growth. Using professional translation services instead of relying on automated tools is the best way to avoid such issues.
Location-specific content
Although the Internet has partially created homogenized customer bases, owners of international businesses still need to take into account that there are notable country-specific differences between foreign customers. Professional translation services will give you content that’s tailored to the specifics of a given country’s language and culture. This, in turn, will help build rapport with the customers in that country, which will directly reflect upon your profits.
Remember that, if you are targeting a foreign customer base, you’d be competing with local businesses. The only way to have a chance against the locals is to show respect for the customers in that country, by ensuring your content is well-written in their language. The best way to do this is by using professional translation services that would make your content easily digestible to the local consumers.
Professional translation services bring personal touch
Using an automated translation tool such as Google Translate will inevitably cause your content to seem artificial and robotic. Even with languages, such as German and English, between which Google translates generally well, the result will still be subpar. When a user reads the text, they will sense it hasn’t been organically written. Consequently, this will drive a lot of people away from your website and reduce the number of converted leads.
On the other hand, a professional writer-translator will ensure the text reads well in the specific language. They will add their personal touches even when translating an already written text. This will elevate the quality of the content posted on your business’ site, improving your chances of attracting more customers.
Long-term value
If you care about the long-term success of your international business, then it’s strongly recommended using professional translation services for the content posted on its website.
Written content stays forever on your website, which is why it’s such an effective digital marketing tool. Once a text is posted and indexed by search engines, users can always find it, and thus come to your business, even years after the posting date. That is why, it’s worth investing into the quality of the writing in your texts. You may need to spend a bit more now for a high-quality blog post, but this will certainly pay off.
For instance, a cheaply-translated and poorly-written text may not cost much but will also not bring a ton of profits. On the flip side, a professionally translated text can pay for itself a hundred times, given a couple of years. For this reason, it’s inadvisable to compromise with your content’s quality, or you’d be missing out on a worthwhile investment.
Conclusion
Written content is one of the most effective long-term marketing strategies when growing a business. Investing in it means investing in the future of your business, so it’s best to take every opportunity to improve your content’s quality.
When talking about international businesses, there’s hardly a more important thing than breaching the language gap. In this case, cheap (or free) variants such as Google Translate will simply not be enough. No one likes reading auto-translated texts or would want to become a customer of a business that uses such texts.
For this reason, if you’re serious about growing your international business, investing in professional translation services is what we would recommend. The value, such an investment can bring to your business, outweighs the resources you’ll spend on it many times.
Are you considering using professional translation services for your business expansion strategy? Feel free to contact us and learn more about our digital marketing services. You can find more info at Sylably.com or on our official Facebook page.
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