If you’ve been wondering about the best way to create an outstanding blog post, you’ve come to the right place. Today’s task is to provide you with the most essential tips and rules on how to create a great blog post. It means that by the end of reading this article, you will be able to easily write one such post yourself. So, let’s get starting!
An great blog post starts with the title
Creating an outstanding blog post is as much about the title as it is about the content itself. Think about it for a second! You make a Google search, and you scroll through the first page of results – how many headlines do you see? How many do you actually click on? Exactly – your title needs to hook the reader, so that a single look at it would draw their attention and compel them to click on your article. Here are some essential tips to help you write a killer title:
- Evoke curiosity with your title: This is probably the most crucial factor that could guarantee a higher view count. We all have that primordial desire to unravel the next mystery, even if that mystery is the contents of a blog post.
- Short and sweet: It’s generally accepted that the maximum length of a good title should be around 6-7 words. Otherwise, the potential reader may not even finish reading your title, let alone your post.
- Use lists and How-to’s: readers are generally more likely to click on an article that has a title starting with “Top 10…” or “How to…”. So make use of this technique wherever appropriate.
- Give specific information: Do your best to include some useful and specific information in the title. Keeping it too broad will fail to attract a lot of readers.
- Please, do not use clickbait!: Do you want to write quality content? If the answer is yes then, for the sake of all that is good, do not use clickbait. It’s cheap, nobody likes it, and it’s an insult to good writing.
An outstanding blog post has subheadings
A big wall of text is never a good idea if you want to create an outstanding blog post. It looks bad and overwhelms the reader, greatly decreasing the chances of anyone actually reading through the entire post. Instead, be sure to segment your article into smaller, concise sections, with relevant and informative subheadings.
This would make it easy for a potential reader to skim through your post and determine whether they may be interested in reading the whole thing. This would, in turn, improve your reader retention significantly.
On a related note, make sure to keep your paragraphs from getting too long. Even if you are using subheadings, if there’s always a big chunk of text below them, this will likely drive your readers away. Therefore, try to separate your bigger paragraphs into smaller ones, thus making the entire text easier to digest.
Lastly, using bulleted lists wherever appropriate is a great way to deliver important information in a concise format. This way you will allow the reader to read through it more quickly and, thus, making it more likely that they’d read it to the end.
Cut your research time in half
Research is a major part of writing an outstanding blog post. It can take a lot of time to find the needed information on a certain topic. A good trick that would allow you to cut your research time in half is if you present your topic from a layman’s perspective.
Not only does it allow you to exclude the more technical and terminologically-heavy information, so that you won’t have to research it, but it also makes your content more digestible to regular people. This, in turn, would make it more likely for them to read it. That said, it is highly recommended for you to throw in some more specific details here and there to keep your post from becoming too vague and broad.
Final thoughts
Writing blog posts, in general, is oftentimes a matter of trial and error. What has worked in one situation would yield no results in another, so the tips I’ve shared with you today should help you get started.
Your own experience should eventually become your guiding light towards writing the most outstanding blog posts that you can. And if you need a professionally made blog post that is tailored specifically to your needs, then you can always drop us a line at Sylably.com
